Identity and basic web page layout for Authentic Career. Authentic career helps young people to find a job, optimize their CV, get ready for interviews etc. It is a career consulting for graduates. Authentic career stands for client key idea that people should stay true to themselves when planning the career. Authenticity is therefore the key word. The aim of the design was to have something young and trustful. I've merged letters "a" and "c" and created the logo from that. It represents the idea of authentic career, connection of both terms. Overlay circles makes the logo more dynamic and young. It stands for diversity. Violet fits to the concept of young and trustful feel. Wordmark are set in Abril: font designed by Veronika Burian and José Scaglione. Web page layout is very clean and white. The main goal was to create easy to understand information hierarchy so the content can get the most of the viewer attention.